B.Inggris Bisnis

1.definisi of english busines +types of english letter

1. Business means buying and selling, and English is the name of our mother tongue. Business English is obviously such English as is used in mercantile transactions. Our definition is quickly made.

But it will bear expansion. We must answer certain questions that inevitably arise. Is some special brand of English used in business? And how are we to know when we are studying business and when merely the English of business?

Take the first of these two questions. There are of course certain words which name business transactions primarily. Buy, sell, exchange, barter, trade, purchase, shop, customer, hire, rent, pay, fee, price, retail, wholesale, lease, mortgage, merchandise, commodity, goods, stock, office, factory, finance, money, funds, capital, interest, sum, amount, balance, cash, currency, bill, receipt, note, draft, check, bank, cashier, bookkeeper, stenographer, clerk - hundreds of words like these will occur to us at random as being mercantile words in a peculiar sense.

To be sure, they are not all limited to business transactions. Note the word brand. It is primarily mercantile, naming a particular kind of goods. But in the second paragraph, above, the phrase "special brand of English" appears. Here the word is used figuratively. Every business word can be extended in that way to social or literary use. When we speak of wholesale slaughter, or of a stock of words, we use commercial figures of speech, and Americans are exceedingly fond of doing so. You have heard people speak of a thoroughly posted man, as if a man were a ledger. You have heard them speak of the balance of the day, as if time were literally money. You have noticed that an American likes to claim everything in sight; I mean, he prefers to claim that a thing is so, rather than assert, declare, contend, allege, maintain, or swear that it is so.

2.But the strictly commercial words, again, aria not the only ones employed in business. In addition to such words as are listed above in our third paragraph, business employs thousands of terms from science and technology. If a man is buying or selling machinery, he must know the names of the machines. If it falls to him to buy the parts of them, he must know the names of the parts. Does business English, then, include the study of everything that is bought or sold? If it did, it would include nearly the whole dictionary. Everything is bought or sold, from surgical instruments to Egyptian mummies. Nothing is exempt but heaven and love and faith. "Tis only heaven that is given away; Mis only God may be had for the asking." And there are gloomy times when we feel that even faith and love are sold.

Quite clearly we are not called upon to master the whole dictionary. No man's life is long enough for that. So far as special study of words is concerned, we must limit it to a few which are most commonly employed in mercantile transactions.

And I fear that even with these we shall not be quite certain what to do. In our eleventh chapter will be found brief histories of certain commercial terms. But it is not pretended that knowing the history of a word will usually be of much practical value to the young man in business. The word dollar has a curious history, being connected with our word dale, a valley. A dollar is a dale-coin, a piece of money first coined in a certain dale, or Thal. But who cares, except the philologist or the antiquary? "Show me how to get the dollar," says our business man, "and you bookworms may have the derivation." He feels that he is quite literary enough if he manages to spell dollar with two ll's. It bores him to go farther into derivations. And it would be bad business to urge him to go back far into history when he is interested only in the burning present and the glowing future.

3. If we pick up any business letter we see at once that the words it contains are chiefly common words, not especially mercantile. The technical buying or selling words are present, but they are in the minority. What makes the letter good or bad is the choice and arrangement of words to express thought and feeling. It is their composition, or putting together. And this is really the subject that we are after. "Business English" in the sense here used is merely short for "Business English Composition. "

"English," as used in schools and colleges, now means primarily English composition. It includes also the study of English literature, but chiefly because a mastery of literature helps the student to a mastery of writing and speaking. None of us common people ever invents a word, and the few Edisons are lucky if they add half a dozen to the language. We go to other people or to books for our words. They are the great social heritage into which we enter, and literature is the best place to find them, because there they are alive, each in its context. The proper study of literature is so practical that I dare not confess how practical - because some people think it is a matter of pleasure pure and simple. The words of literature are practical; the setting of them is practical; the knowledge of life that they give us is practical. The right sort of business man cannot read Shakspere without getting a clearer insight into those springs of human emotion which he has to consider daily. And if this reading makes him better in point of courage and good cheer and character, why, that is practical too.

But this is not a plea for the study of Shakspere. For all the illustrative matter used in this book we shall go to business documents pure and simple. We shall have business narratives, business descriptions, business arguments, business explanations. We are to try to get at the principles of English composition on business topics:

Our purpose is to point out some of the established principles which govern effective expression. Everybody is ready to admit that the power of effective expression is a financial asset. It helps the stenographer, the salesman, the manager, the advertiser, the correspondent. It makes for more responsible positions and advanced salaries. Good selling-talk sells goods. Judicious explanations remove difficulties. Persuasive arguments reach buyers.

sumber : (http://www.testden.com/business-english/Chapter-I-Definition-Of-Business-English.html)

2.parts of letter

·         The Heading (The Retern Address) or Letterhead - Companies usually use printed paper where heading or letterhead is specially designed at the top of the sheet. It bears all the necessary information about the organisation’s identity.

• Date - Date of writing. The month should be fully spelled out and the year written with all four digits October 12, 2005
  (12 October 2005 - UK style). The date is aligned with the return address. The number of the date is pronounced as an ordinal figure, though the endings st, nd, rd, th, are often omitted in writing. The article before the number of the day is pronounced but not written. In the body of the letter, however, the article is written when the name of the month is not mentioned with the day.

• The Inside Address - In a business or formal letter you should give the address of the recipient after your own address. Include the recipient's name, company, address and postal code. Add job title if appropriate. Separate the recipient's name and title with a comma. Double check that you have the correct spelling of the recipient 's name.
  The Inside Address is always on the left margin. If an 8 1/2" x 11" paper is folded in thirds to fit in a standard 9" business envelope, the inside address can appear through the window in the envelope.

• The Greeting - Also called the salutation. The type of salutation depends on your relationship with the recipient. It normally begins with the word "Dear" and always includes the person's last name. Use every resource possible to address your letter to an actual person. If you do not know the name or the sex of of your reciever address it to Dear Madam/Sir (or Dear Sales Manager or Dear Human Resources Director). As a general rule the greeting in a business letter ends in a colon (US style). It is also acceptable to use a comma (UK style).

• The Subject Line (optional) - Its inclusion can help the recipient in dealing successfully with the aims of your letter. Normally the subject sentence is preceded with the word Subject: or Re: Subject line may be emphasized by underlining, using bold font, or all captial letters. It is usually placed one line below the greeting but alternatively can be located directly after the "inside address," before the "greeting."

• The Body Paragraphs - The body is where you explain why you’re writing. It’s the main part of the business letter. Make sure the receiver knows who you are and why you are writing but try to avoid starting with "I". Use a new paragraph when you wish to introduce a new idea or element into your letter. Depending on the letter style you choose, paragraphs may be indented. Regardless of format, skip a line between paragraphs.

• The Complimentary Close - This short, polite closing ends always with a comma. It is either at the left margin or its left edge is in the center, depending on the Business Letter Style that you use. It begins at the same column the heading does. The traditional rule of etiquette in Britain is that a formal letter starting "Dear Sir or Madam" must end "Yours faithfully", while a letter starting "Dear " must end "Yours sincerely". (Note: the second word of the closing is NOT capitalized)

• Signature and Writer’s identification - The signature is the last part of the letter. You should sign your first and last names. The signature line may include a second line for a title, if appropriate. The signature should start directly above the first letter of the signature line in the space between the close and the signature line. Use blue or black ink.

• Initials, Enclosures, Copies - Initials are to be included if someone other than the writer types the letter. If you include other material in the letter, put 'Enclosure', 'Enc.', or ' Encs. ', as appropriate, two lines below the last entry. cc means a copy or copies are sent to someone else.

sumber :: (http://www.studyenglishtoday.net/business-letter-parts.html)

3.styles of bussines

1. Full Block Style

2. Block Style

 

3. Semi Block Style